Scottish Rural Awards 2020

Award Criteria

Tourism in rural Scotland is not solely about visitor numbers; communication and attraction are just as important. The Best Rural Tourism Initiative Award seeks to identify the ways in which communities, projects and businesses in rural Scotland have utilised sustainable tourism in order to benefit their local areas.

North Coast 500 won the Rural Tourism Initiative Award in 2019. From left: Dougie Vipond, Tom Campbell, Annabelle Baker

Who can enter?

The Best Rural Tourism Initiative Award is open to entries from all rural tourism initiatives, organisations and events, including – but not limited to – visitor centres and attractions, tourism boards, festivals and other events.

Most businesses nominate themselves but you can also nominate as a friend, family member or happy customer. Click on one of the purple buttons to begin.

What the judges are looking for:

The judges will seek to identify business models which can be used as examples of best practice rural tourism. They will be asking the following:

How do nominees work within their community, while still keeping their sights set on the tourism market?

How has the nominee increased footfall in their rural area?

How does the nominee promote ethical, sustainable tourism?