Tourism in rural Scotland is not solely about visitor numbers; communication and attraction are just as important. The Rural Tourism category seeks to identify the ways in which businesses in rural Scotland have utilised sustainable tourism in order to benefit their local areas and communities.
Who can enter?
The Rural Tourism category is open to entries from rural tourism initiatives, organisations and events, including – but not limited to – visitor centres and attractions, tourism boards, festivals and other events.
What the judges are looking for:
The judges will seek to identify business models which can be used as examples of best practice rural tourism. They will be asking the following:
How do nominees work within their community, while still keeping their sights set on the tourism market?
How has the nominee increased footfall in their rural area?
How does the nominee promote ethical, sustainable tourism?