The Artisan Drink category is designed to recognise the innovation and development of all beverages. As with the Artisan Food category, the term ‘artisan’ is characterised by craft, skill and development of the brand ethos; it is these values which will underpin the ultimate success of the company, not simply the number of units sold.
Who can enter?
The Artisan Drink category is open to entries from distilleries, breweries and other beverage producers throughout rural Scotland, both alcoholic and non-alcoholic.
What the judges are looking for:
The judges will be looking for evidence of how each nominee applies the term ‘artisan’ to their ethos, values and products. The judges will be asking the following:
Has the nominee worked to preserve or promote traditional production or distilling methods?
How has the nominee harnessed these methods to minimise wastage?
What is the brand message of the product and how does this relate to rural Scotland? Has the nominee challenged mass-production in favour of a more traditional approach?
Does the nominee show evidence of unique product development?