Key to thriving in a rural business is the ability to transform, re-focus or even change direction to keep up with the times and ahead of the competition. The Business Diversification category is specifically aimed at rural businesses which have altered their strategy and adapted to the pressures in their industry – not only to thrive, but to succeed, to the benefit of the wider community.
Who can enter?
This category is open to all rural businesses who have found success by diversifying, expanding or transforming their business model and/or products.
What the judges are looking for:
The judges will look for evidence that a business has changed its direction or primary focus to stay ahead of the competition. They will be asking the following:
How has the nominee thought outside the box?
How has the nominee dealt with pressures and hurdles in business?